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Friday, January 27, 2012

The Value of Search Ranking Reports

You don't hear much about search engine ranking reports lately. It used to be all the rage. Of course a few years ago you really didn't need much effort to get a "true" search ranking report that wasn't diluted by your IP address giving you local information first or tracking your recent browsing history to guess what you wanted to know.

Yet the search ranking report can be a valuable tool in measuring the performance of keyword terms in a website and the effectiveness of search engine optimization efforts. Having a third reporting source that can give you unbiased results is a must if you really want to know how your website fares.

To get an even better picture of how your website is ranking in the search engines, use a broad variety of terms that relate to your product or service. As an example: you may not be on the first page for "paint brushes" but you may be on top for "high quality paint brushes." The longer term may not be searched as often but when a visitor is as specific to use 4 words - they are more likely to be your customer. They know what they want and when they find the right website they are mentally closer to actually making the purchase.

When you have a comprehensive search ranking report which includes many of the top ranking words and longer phrases you'll get a better picture of what is happening and find those areas that need more attention.

Want a ranking report for your website free? Just send an email with your

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