the internet ideas blog

Sunday, September 14, 2008


People who research online before making a decision are often overwhelmed with the quantity of information and choices available. The habits of search engine users has found that 90% of searchers don't even go past the third page of results.

If you are like most people, you start with your favorite search engine, visit one or two sites that look like they may have what you are looking for, focus on a couple of sources of information, learn a bit about the product or service you are researching then make a decision. But what if there is a better site that you haven't seen? A better option that you weren't aware of?

Chances are you stop searching when you find a solution that will work, but not necessarily the best answer. This is called "satisfycing" and when you are tired of looking through the endless choices of products and solutions you'll choose one that is just acceptable.

Most people who visit your website will not want to invest time or effort to search through it for the possible answer if they don't have a strong sense that you have what they are looking for. They'll most likely leave and go with the most acceptable solution up to that point.

Make sure your site isn't ignored . . . be sure your page descriptions are accurate and the site meets expecatations. Web analytics can give you a clue as to whether or not your site is living up to expectations via the bounce rate on each page and, of course, visitor conversions are a very important indicator.

Saturday, September 13, 2008

On the Home Front

Every once in awhile I share a bit about my personal life...

I hope that people in the baja and gulf areas have come through the hurricanes largely unscathed. Being in an area that suffers the threat of tornadoes on a regular basis (and a short drive from Greensburg - the town that was wiped off the map) I can certainly understand the problems this magnitude of storms can cause.

Another reason I chose to write on this topic is that, being in the middle of the US, we usually get the end of the storms, the rainbands that are in the process of disappaiting. Normally it's no big deal. This time Lowell really caused a lot of flooding and with Ike coming in we're likely to get more.

The photo is just up the street from my home / office and in front of my daughter's school. It was a "real treat" having to carry her across the flood waters. Many streets / areas of the city were closed along with schools and activities canceled. I'm not complaining, by far we are not getting damage along the lines that the land fall areas received... merely giving a small look into the continuing effects of hurricanes as they travel upward and a small glance at my world.

Stay safe!!
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