the internet ideas blog

Sunday, March 30, 2008

Who is your target market?

The figures just came out for home internet users in February (tracked by Nielsen Online). Over 150 million people use internet at home everyday in the United States alone. If you don't think this represents a part of your potential customer base, think again!

Another recent survey of over 13,000 Internet users aged 18 and older conducted in February 2008 (
by Burst Media) found that people are expanding the number of sites they are visiting and the frequency of site visits over the last year. Three out of five, 60% of respondents, are visiting more sites in a typical week than a year ago including people over the age of 55. We have every reason to believe this trend will continue.

If you are thinking, "I only sell to businesses," remember that many of these people work for companies and can potentially influence a buying decision for b to b.

Who is your target market?

Wednesday, March 26, 2008

Google - Friend or Foe

Google's "search within search" feature has many people who use the popular search engine a bit more than concerned. On the surface, it sounds benign but the larger ramifications have people wondering just who's side Google is on.

If you haven't seen the change on Google, in the new listings if a site has a "google search" box it now appears in the page listing. The problem is that the second search box has a Google ad that produces revenues for Google but not for the publisher (site owner).

In addition the second search box occasionally pops up ads for the competitor. So people trying to access one site can easily get side tracked to a competitor. Google has responded to this concern on a limited basis. For example, Amazon requested that this be "switched off" on their site and Google complied.

A third concern, from a purely positioning standpoint, is that the new "enhanced" listings Google has produced reduces the space available on the front page, above the fold, in the SERP. Sites that were once visible immediately when the page loads are not visible when below the fold and the searcher must scroll to those listings, an action many people are prone to avoid.

Google's quest, of course, is to provide the best, most relevant and comprehensive results to searchers. Unfortunately they may end up alienating the the very people who are paying the bills.

To get the full story - check out the New York Times.

Thursday, March 20, 2008

Spring has Sprung!

If you are as excited as I am about the rising temperature, budding trees and blooming flowers then you know that spring has finally arrived!

Now is the time for another popular spring activity - cleaning! I mean your website of course!

Now is a great time to review the content and links on your site to make sure that everything is up to date and works properly. It's also time to give your site a fresh look - switch things up a bit.
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