the internet ideas blog

Thursday, September 19, 2013

Paid Pins?

Tonight I received an email from Pinterest founder Ben Silbermann announcing the start of promote pins.  First thought, "No, here we go with the invasion of social time." And maybe that's what it will feel like but I was impressed that (1) I was sent a "heads up" to know what was coming and (2) Ben promised a few things:

  • Tasteful—No flashy banners or pop-up ads.
  • Transparent—We’ll always let you know if someone paid for what you see, or where you see it.
  • Relevant—These pins should be about stuff you're actually interested in, like a delicious recipe, or a jacket that's your style.
  • Improved based on your feedback—Keep letting us know what you think, and we'll keep working to make things better.
  • I hope that is the case but I can't help but think of how ads feel in Facebook when they enter the "timeline" it's like you're watching your favorite television program and a really obnoxious commercial comes on - makes you want to leave the room.  Or in this case leave Facebook.  So I really hope that Ben keeps that in mind.

    I have to say though, that it's probably about time.  How else does Pinterest make money if it doesn't allow ads?  And if you want to keep good thing going you'll have to start generating serious revenue at some time or another.

    From the standpoint of a potential advertiser, I am excited.  I don't want to alienate anyone with my ads but at the same time with all the pins it's hard to keep anything at eye level in any category on Pinterest.  I'm looking forward to the prospect of pushing my pins to the top - although you and I both know that only the pins that generate the most "repins" will be the best content on Pinterest.  As it should be.

    So to Ben and the rest of the Pinterest crew - best of luck!  All of us internet marketers  (and avid pinners!) will be watching.

    Friday, May 24, 2013

    Disenchanted with Twitter

    I will admit it.  Until recently I had become really disenchanted when it came to twitter. Yes you have to be there, they are top of social media channels, yes everyone else is there but I just wasn't feeling it.  I do a lot of social media for clients and I kept everyone going very well, no one would notice I wasn't interested. But down inside I was thinking a divorce might be on the horizon.

    Then, something changed.  I'm not sure how much of it was internal and how much was external but here's what happened.

    I have a retail client that wanted us to take on the social media aspect of their business and I hadn't done much with B2C retail on twitter. The same rules apply: find the right audience, talk about the right things and build the friendly relationships that lead to sales.  So of course I'm up to the task.

    From the start I noticed that the audience was refreshingly different.  They were more engaged, they actually followed on FB, gave us a reason to follow back. They retweeted more often, gave feedback willingly.  I noticed that Twitter actually increased the number of fans on FB - which was good because that was a bottom-up effort as well.  A spark had been ignited, I was beginning to feel the love for Twitter again.

    Then I started using some of the tools that are out there, some that I've used before and an new tool. is one of my favorite tools to help build a legitmate (note: not 1000's of new followers spam) audience. The paid version lets you send out customized, (read: personalized) messages to new followers so you aren't sending out the "true twit" and "get more followers" canned DM that I can't stand.  The messages I put out were engaging and elicited responses - which was great...  my love for Twitter was growing stronger!

    And this week I saw an excellent demo of . . . which takes things on Twitter a bit further as it helps cull out the "real" leads. People who are genuinely interested in buying your product or service. I had used in the free version but wasn't overly impressed, with their updates and new demo I had an eye opening experience that lead to even greater admiration for Twitter's potential.

    Today was the crowning moment... I received recognition in the Wichita Biz Journal as one of the #140Characters to follow on Twitter.  Wow.  I guess all that hard work does pay off.

    I'm in love with Twitter all over again... simply  Twitterpated!

    I'll be happy to help you fall in love with Twitter me (even better, follow me on Twitter - @MyIdeaGirl)

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