Okay so yesterday Google announced it's "experimental" version of Google Realtime and I got to play around with it a bit. Off the top of my head here are 3 ways to use it for your business:
- Reputation management. Put in your name or your companies name and make sure you're not getting any bad press. If you see something negative at least you are aware of it should someone mention it to you and you may want to put out some good press to counter-act. Hopefully everything is rosey for you (it was for me)
- Industry info: If you work with several client social media campaigns (as I do) you'll be able to search for industry info that you can use as tweets or articles that are available for reprint on your client sites. Just a couple of suggestions.
You can also set up alerts so you are getting the info in your email as it happens (or once a day or once a week) so you're always on top.
- Just as you can manage info for clients - you can use this to keep up with your own industry news. Especially important for internet based occupations, our industry changes with the blink of an eye!