the internet ideas blog

Tuesday, February 10, 2009

Want a different answer? Ask a different girl.

I can't be your "yes" girl.
Everyday I am asked for my advice on a variety of internet marketing topics. I give this advice freely but, for many people, they just want me to tell them what they want to hear. And I am really bad about not being a "yes" woman.

There are many "SEO" companies that will promise page one results for your company. You want to be on top for "fashion jewlry"? No problem they say and then they take your money, do some unidentifiable work, and you get no results. Of course they were just telling you what you wanted to hear.

Even the best search marketing company cannot perform such magic. There is no way to wave a wand and produce top of search results especially in light of the millions of website owners that want to be on top for the exact same term. Someone has to be second, third, fourth . . .

Almost every time I review a website through my free request service, I see many, many ways the site can be improved in general so it will work well for visitors (usability) and search engines. Most people are so focused on what they perceive to be the money making phrases and hype that they forget about the real human behind the computer who is already primed to consider doing business with you, if you would just tell them how and make it easy.

True search marketing is more than just trying to get high rankings for key phrases, it's also about delivering on the promise and meeting expectations of your visitors.

If you don't have high rankings for a certain word or phrase, don't call or email me. Instead, look at your goals. Do you want to have one word perched at the top of the search results or do you want to do business and make money?

When you are ready to forget about what you think you want, and learn more about what you really need you'll get the results you desire. Sometimes hearing what you really need and not hearing what you want to hear is painful. My philosophy is to tell people the truth so that purposeful goals and solid expectations can be established in the beginning.

In the words of
Tess McGill: "If you want another answer, ask another girl" (Search marketing girl that is...)

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