|Blogging doesn't have to be a mind bender.|
The main reason people (business owners) don't blog is that they don't understand why it's a necessary part of any business website and, quite often, they don't even know how to begin.
Well despite the great value a blog adds to a site in terms of keyword rich content, blogs also reveal the personality of the owner and the culture of the company making it easy for people to want to do business with you. Using an out-of-the-box blogging program like blogger makes it easy for the "blogosphere" to pick up your content and leads to more site traffic. In addition, blogs are great for promoting your business via social media.
Like everything in life, blogging starts with a first post. Some people get real hung up on creating long, thoughtful, informative posts. Don't. Blog posts don't need to be anything more than a paragraph or two on something that is meaningful to you! Here are a few ideas:
- Have an idea? Put it out there and see what your readers think.
- See something interesting on your way to the office? Write about it. . .
- Did something funny happen? Tell the story. . .
- Going on a business trip or vacation? Tell the audience . . .
And include photos! These are more important than ever when you are linking your blog to Facebook, Google+ and Pinterest.
If you want to get a better idea of how to blog - read blogs. Just get on Google and search the blog content for topics in which you are interested. Add comments when you are inspired by something you read, and feel free to adapt your style to blogs that you find interesting.
Remember, don't use hype or try to sell something. The point is, your blog doesn't have to be a dissertation - have fun with it! Just be yourself.