the internet ideas blog

Thursday, July 30, 2009

First Impressions

The internet is really great at positioning your products / services. So much so that when a visitor arrives at your site you can be sure they are already interested in your product or service.

New visitors to your website come from many sources: search engines, paid search ads, comparison sites (comparing your offerings against other companies), and social media referrals. Each one of these visitors is ready to make a buying decision. All you need to do is remove any fears, doubts, roadblocks, or anxiety that comes with deciding to buy from your company.

Possible questions new visitors have:
  • If there is a problem with my order, how will you solve the problem?
  • Is this the best price for the product / service I will be receiving
  • Is what I am reading / seeing really trustworthy? Do the photos accurately represent products? Are the services actually as listed?
  • How do I know that this is the best company to work with?
In addition, here are a few of the most common roadblocks which prevent people from doing business with you:
  • Asking for too much information on contact forms
  • Too many "clicks" to get to the information they are looking for.
  • Poor navigation structure.
By the way, all of the above is applicable to every website whether it's or to a local law firm website.

It's easy to gain leads and make sales via the internet, just show your visitors what they want with a good first impression that will make visitors return over and over again. Need help? Contact me!

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