Stop Acting Like A Sissy . . .

I just read this great blog post that directly addresses the mindset of many businesses these days. "Stop acting like a sissy and market your company" by Eric Karjaluoto.

Although I highly recommend you read his post start to finish, here's the topic in a nutshell: Now is not the time to cut your sales and marketing efforts because you will narrow the number of leads coming into your funnel of sales. It is scary out there, for some businesses more than others, but if you're feeling the panic over the current economy and possible consequences to your business remember you are not alone.

Also, it's important to remember that people (& businesses) still need stuff and they are still buying. If they weren't buying, all the stores would be closed - even my business. I can confidently say that business is good and people are still in need of what I have to offer.

Sometimes you may find that you'll have to adjust your pricing, your payment structure or take other measures to keep bringing in business. One suggestion from the blog: make everyone in your company a salesperson and everyone hit the phones.

So, stop acting like a sissy! If you are in need of business, don't huddle in the corner hoping it will all come to you, get out there and start a new grass roots effort to stake your claim.