Wednesday, April 01, 2009
The Person or The Company?
Today I was talking to one of my clients and I was telling him about the importance of social networking. As many have already learned, the idea is to become transparent and real to your potential customers. I was giving him ideas of what to put in his blog and what I was working with on twitter and Facebook.
He asked me this question, "Don't people want to know there is a company behind the person?" What he was saying is that he was concerned that if he was blogging as himself and being transparent would he loose his "corporate" image, people would assume that it was just him and not a company. I pointed out other company owners and ceos that tweet like @Zappos
Here is my response: People want to know there is a person behind the company, not that there is a company behind the person.
My reasoning is that people don't by from websites or companies, they buy from people. Who would you rather buy from? The cold corporate image or the guy that you know from his blogs, tweets etc?
Personally, I'm more apt to buy from the people. For example, I recently purchased a new piece of luggage for my upcoming trip because I became introduced to the product through a person on twitter, decided to check out the company that she worked for and saw that the had some good buys. It was because I had been following her, liked what she had to say and the biz philosophy she personified.
Apparently I'm not alone because 78% of people stated they would make purchases based on the recommendation that they've received from co-worker, friend, tweet, blog etc. (Nielsen, “Word-of-Mouth the Most Powerful Selling Tool”)
So, remember when you blog, tweet, etc. Be real because people want to know the person behind the company.
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