the internet ideas blog

Wednesday, December 31, 2008

A Little Advice from Eliot

What are the words of today? 
"Last year's words belong to last year's language And next year's words await another voice. And to make an end is to make a beginning"-Eliot

That one line, written long ago, is so appropriate when considering the words you choose to market your website to search engines.

Our culture is ever evolving. What was once a bandage became band-aid, a brand name that is now the household word for a bandage. What was once only an automobile is now more commonly referred to as a car. The same concept holds true every day of our lives. Our language is modified to include shorter words for the same things, slang that becomes common language, and brands that become household words, think "I 'googled' it," which is now included in Webster's dictionary.

This doesn't even include the shortened words used in texting and tweeting.

So when you think you've got all the right terms in place, think again. This is yet another way that search engine marketing is never "set it and forget it." Instead it's best to renew the keyword research at least yearly to assure that your site is keeping up with the evolution of our language.

No comments:

Post a Comment

Powered by Blogger.

from our blog


internet marketing articles