the internet ideas blog

Sunday, September 23, 2012

Take advantage of the traffic you have . . .

The following question was posted on Manta community (you can find me there answering questions if you're too shy to ask them here) and I thought it might be helpful to post the answer here as well:

How can I get more people to notice my website?

I've put samples of my products on websites like slideshare and docstoc to try to bring traffic to my website, but it's not working.

This is the website as it appears currently:

My background is in Human Factors psychology so I look at things from the stand point of how people would interact with your website - taking advantage of the traffic you do have will be more cost effective and help with search rankings. I also used to have a child care about 25 years ago so I am familiar with NAEYC and your subject matter. Taking things from a "so what?" point of view here are my recommendations.

  • The layout is a bit confusing, it's hard to tell where you want me, as a novice visitor to your website, to look. We've all been trained to read left to right, top to bottom and we look at websites in a type of "F" pattern. If you reorganize to fit this pattern and eliminate the confusion you'll get a better flow through.
  • The call to action conversion (free give away) is lost in the mix. It needs to be more clear what I am getting and why it's important.
  • Curriculum is an important part of quality child care but what sets your company apart from others? You need a unique value proposition and clear benefits. Changing the focus from the company to the visitor will have a positive impact on your bottom line.
  • Why is your contact information hidden below the fold? Make it super easy for people to contact you by putting your phone number in the 'golden triangle.

These are just a few of my immediate thoughts.

I've taken the liberty of "reworking" your front page - feel free to use the changes to your advantage if you feel they are appropriate.

Remember, it's easier to double your conversions than to double your web traffic. Hope this helps!

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