Browsing through Facebook the other day, I came across many businesses and organizations that have personal profile instead of a page. If you're saying to yourself, “There's a difference?”, then I'm going rock your world now!
Facebook started with only personal profiles, so if your business was ahead of the curve, then you may have started out with setting up a personal profile for your business. Since then, “Fan Pages” were launched, and are now just called “Pages”. The differences between personal profiles and pages may not be obvious to many people, but here are a few that are pretty important.
On a personal profile you have a very limited space for your company name, where as with a page your company's name can be longer and you can even include keywords, making it show up more in searches. Have personal profiles have a limit on how many friends you can have, but with a page you can have unlimited fans. With a page you have the ability to promote your page with Facebook ads, drawing more traffic to your page and website. A huge advantage with having a page for your business, instead of a personal profile is that you can create custom “tabs” for your page, essentially a small web-page inside your Facebook page, with links, news feeds, email signup forms, and more. With a page you can even setup other people at your business as administrators, so the work can be spread to others.
I hope this helped you understand the importance to having a Facebook page instead of a personal page. If you still have a personal profile instead of page and are ready to change, it's pretty simple, Facebook migration tool (Click here to migrate), just be sure to take advantage of the download tool to save all the information from your profile since it only moves over your pictures and turn your friends into fans. If you need help making your Facebook page work for you, give us a call and we can evaluate your needs and get you up and going!
P.S. Besides being more appropriate for businesses, having a personal profile for a business is a violation of Facebook's Statement of Rights and Responsibilities, which makes it vulnerable to removal by Facebook, leaving you without any Facebook presence.
Dan on Google+
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