the internet ideas blog

Wednesday, September 14, 2011

Like, Follow, Share! Phase 2 is here!

If you haven't read my first blog on Like, Follow, Share, you might want to go back and read if first.

Now that you have your friends and employees following you, it’s time to get your clients, customers and potential customers to follow you. Hopefully, if you’ve had a website for a while, you have printed your website on everything from invoices to Frisbees to get it out in front of people. Getting people to your social media isn’t quite as subtle a message and you don’t want it to be.

Adding “Follow us at” and “Like us at” to all your forms, letterhead, and promotional items is kind of overwhelming and somewhat tacky. If you have a store or office where your customers visit you can very easily create a sign to sit out with your social media addresses on. Another option for stores is brightly colored bag stuffers.

There are other great options that everyone can use. If you are a company that sends out paper invoices, you can include a brightly colored slip of paper (a 1/3 a sheet of paper will work) with your social media information on it. If you have a physical or email newsletter you send out to your customers, include not only your social info, but an article getting them excited about your social media.

Watch for Phase 3: Gaining followers outside your friends, employees and customer base.

Dan on Google+

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