Relationships

Even though the web may appear to be a cold, distant tool to some, it's really a relationship builder and, like every other relationship, you have to tune in to the feelings and desires of the people you wish to serve.

No matter how well you express yourself on your website, the constant challenge is to do and say the right things at the right time. Giving attention to the keywords people are using to find you will help you put the most important information in the right place and on the right page. And if you don't know which phrases people will use to find you, a healthy dose of keyword research is in order.

If your visitor is looking for a certain widget, put a picture of the widget on the front page. If your goal is to develop more leads, make the process quick and easy for your visitor including a great reason to give you their information.

Treat your web visitors like your customers and work towards developing an online relationship that will make them want to do business with you.