the internet ideas blog

Tuesday, June 07, 2011

A few of my favorite web designs!

So I've felt like reviewing a couple of my favorite websites that we've created as a company and share some of the reasons that I like them so much.

To start us off I have to start with our own website! http://internetideagirl.com came out really,
really well in my opinion. The subtle use of gradients to mesh the light and dark
areas of the site to draw your attention to specific portions is awesome. Transferring the content over from the old site was a breeze and we managed to tweak certain parts (and add new pages) with relative ease. The site layout encourages standards-compliant development due to it's unadulterated div layouts and very little alteration to content areas.

Next I want to look at the first website that I ever got to use my own templating system for! http://viewpointsolutions.co/ was a landmark site for me here at Ideas That Work. It was the first site where I really got to get into the back-end of a site and flush it out beginning to end. From the PHP framework to the contact page I was responsible for making sure "it just worked". The website is riddled with hard to digest content and big words, but for pure development analysis, I'm happy with it. The design looks pretty good in my opinion, too.

Last and most certainly least, but still one of my favorite websites (purely because of the programming) is the Extreme Makeover Home Edition website we created for the Wichita Build that can be found at http://wichitaextreme.com. There are several reasons I really like what we
accomplished with this website. Obviously because it was for a good cause, and the website was a driving force in getting donations & organizing volunteers. In a matter of about a week I created a fully functional (sort of) management tool that was deployed WITHOUT TESTING. I'm proud to say it survived the rigors of public launch to a bigger audience than I have EVER serviced and held strong until the very end. It has since been dismantled and is a shell of it's former glory, but I'm still super proud of our accomplishment, even if the entire process had me pulling my hair out.


Enough about us...

I thought it might be kind of fun to show you guys some of the sites that I really like and try to mimic in the way I program. Unfortunately I'm not a designer, Teajai does the art here, so I end up liking the not-so-artsy-but-still-really-awesome sites.

First up to bat is http://www.zendesk.com. ZenDesk is customer support software made easy.
Or something like that. I really like the simplicity that the site exudes. The green feels a little overwhelming at first, but after seeing it several times I really start to appreciate the attention to details. Hovering over every link gives you a roll-over effect, and all of the graphic work is beautiful. Of course ZenDesk is one of the leading solution providers to the help desk market, and it's no surprise with a website like this.

Second up we have http://forrst.com. Forrst is a community portal for web designers & dev
elopers. Of course when the target audience is skilled professionals who create the exact
product you're serving them, you better do a stand-up job. Kyle (the owner of Forrst) did that and then some. In cahoots with a very talented designer, Kyle managed to create a elegant yet simple solution and filling a void in a very saturated niche. I especially like the correlation between the design and the name of the website. The logo being the simple tree logo along with the wood grain accents used across the
website just bring it all home for me.

Last but certainly not least is a website design that has inspired many failed attempts by me at recreating it. http://www.campaignmonitor.com. There isn't a single website that I hold in higher regards. It's amazing in every regard in my eyes. It answers all of your questions in
the first 15 seconds of viewing the site, and in style! The fantastic deep blue clashing with the lighting effect of the light blues, and the fancy icon work that they did to drive the point of their text home really sells this as a high-class website in my mind.

If you haven't noticed, all these websites aren't riddled with high-impact designs nor are they purely textual content driven. They find a nice balance between beauty and business, and it's something I long to create for all of our clients.

If you have any sites that you want to share please feel free. I could spend all day looking at beautiful websites, if Teajai would let me.

Tuesday, May 24, 2011

What to Expect from a Web Designer

Many business owners are choosing a redesign of their current (out of date) websites - if you are thinking of a redesign you may (or may not) recall what the process entails. Whether looking for a new design team or staying with your current provider this short list will serve as a reminder of that to expect.
  1. Throughout the whole process you should expect excellent customer service. This should begin with the first contact all the way through the process. Emails should be answered within 24 hours and phone calls should be answered or returned within normal business hours.
    (With our company, we are available on the weekend and after hours when the need arises)

  2. The design company should ask questions about your business and goals for the website. They should be able to clearly state their understanding of the project. Together you will discuss who the website targets, what the points of conversion (lead gen/sales) will be and how the results will be measured.

  3. Be prepared to answer specific questions about your company. You may even be asked to provide the word for word copy for the pages of the website.
    (I actually do the copy writing for my clients to save time & make the project go faster)

  4. When the company (or individual) has a clear understanding of the type of design / project standards you'll need they will start to build the site.

    Here is where things get muddy for many business owners because many designers forget - if you (the client) don't see it, it's not happening! In other words, there are many elements to the first draft design that do not represent the end result so showing you would not give you any clear indication of where the project is going. For example, showing you the style sheet that holds the layout elements of the web page will mean nothing to you - but in the end that's an important part of the project.

    If your designer uses a project management system you can access to see points of progress you'll feel better about the project overall.
    (Here, we have a project system so you can see the different tasks as they are marked off and supply your feedback / comments)
  5. The overall project will take time to complete based on a number of factors: the size of the website, the level of graphic design involved, and the information provided by you. Small sites should usually be completed within 10 - 14 days provided the designer has all the information they need up front. Expect the project to slow down if the designer is waiting on information from you.

  6. You should also expect flexibility from your designer in all areas of the project. Your needs may become clearer as the site comes together and you may want to make changes to the content, purpose etc. of the site as the project comes to fruition.

  7. Don't expect that your design company can handle all aspects of your online presence. Hosting is needed so your website will have a place to be displayed online. Domain registration is necessary for your "dot com" address. If you need search optimization, social media or email marketing, you may also have to go to another company for those services.
    (We're a one stop shop so all of these services are available with our company)

  8. Common courtesy - as with any personal contact, courtesy goes a long way. If your designer sees a deadline may be missed, for example, letting you know ahead of time and why is just a matter of courtesy.
I hope you find this information useful. It's certainly easier to navigate the web when you know what to expect.
Feel free to call me for advice, insight and information! I'm happy to help, and I would enjoy working with your project.
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