the internet ideas blog

Tuesday, April 19, 2011

Clean out the cobwebs!

It's that time of the year! The front door is wide open, the area rug is hung up on the front porch to get beaten clean and all of the furniture is out of place while you vacuum and sweep.

The imagery is a little bit different here, but the idea is the same. After a long year (or years) of servitude, your old and deprecated website is on the tail end of it's lifespan. We hadn't noticed it until recently but that does seem to be the mentality of a lot of our clients. We had a surge of clients wanting redesign work at the new year, for obvious reasons, but now that Spring is finally getting a foothold and battling Winter back we find a lot of clients are looking to shed their old cumbersome website for a lighter and more effective alternative.

An example of one such client can be found below. Our friends over at ATM Sales & Services came in the other day looking to get more out of the website. He had mentioned that he felt he just wasn't getting the kind of numbers he wanted to be getting and that his website just didn't meet today's standards.



ATM SalesBody & Soul Massage





Teajai quickly jumped on the opportunity to redevelop his website, and really went above and beyond. She made it her mission to keep the same theme for the site while still conveying their message more effectively and creatively. Our clients absolutely love the work that we've put out for them, and I'm really proud of our product, too!

After spending a week on site at the Extreme Home Makeover one of our clients, Body & Soul Massage, decided that they needed to take advantage of the situation and get a revamp for their website. We felt compelled to provide something truly unique and creative but kept true to their brand.

Check these out. Top is before, bottom is after.. I hope you can tell that though:



Monday, April 11, 2011

Things that make you go hmmmm. . .


I've been doing a lot of competitor searches for clients lately and I've come across websites that just . . . make you want to go "hmmmm . . ." Thought I would share a few of these with you to serve as reminders that your website is being visited by real people. Do Unto Others - right?

  • Why does a butcher shop need a photo gallery? I'm just sayin'


  • It's called website DESIGN for a reason - no need to cause your visitor to have a seizure with bright flashing colors that force you to look away. That's the worst of the many undesirable design techniques in use.

  • How does a customer contact you when there is no phone number at all, no address, nothing on the website?


  • Is it really necessary to launch music whenever a visitor comes to your site - without asking them first? Can you say "send me the earplugs please!"

  • Why would a company want to use images for normal text instead of just straight text? Search engines like plain text better.

  • Are we still assuming that EVERYONE is using the same browser? Internet Explorer, FireFox, Chrome, Safari - guess they don't care if the website is completely destroyed in IE6 or doesn't function in Chrome.

  • What is with the small fonts? Maybe they don't expect that anyone would want to read the text so it doesn't matter . . .

  • And what is with the light gray text on white backgrounds? Better hope that the visitor's screens are set to high contrast or they see nothing.
If you're curious and want to know the address of some of the "losers" n this list send me a note. If you've come across other things that make you go hmmm, please share them below!
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