|What does it take to get good content?|
With the rise of social media I spend a lot of time looking at and developing content. It's a balance between providing content for clients on their websites (because you want to bring visits to the website itself) and finding content to post about (because you want to be a resource for other good sources of content). What I find on a regular basis is bad because:
- It's a copy of what everyone else is saying - argh! If I only had something new and different!
- It has no photos - which are essential when using Facebook, Google+ and Pinterest social channels.
- The site itself is ancient, circa 1995. This includes hideous backgrounds with text that is hard to read.
- The content is rife with grammatical errors, spelling errors and just general bad internet form.
What I would like to find is, obviously, quite the opposite. This is what I strive for when providing customized content for my clients:
- Good, solid writing style. Must read well grammatically, no misspellings, and be easily scan-able with bullets,bold fonts and block quotes.
- Images that compliment the content. This is important because, as stated above, certain social channels post a photo with the article blurb. Since 90% of our perception begins with vision, having an appropriate image is important to good content.
- Page design that is conducive to reading. No gray on gray or red on blue. I want the page to give the reader's eyes a break.
- Original thoughts, ideas and titles. Sure the topic may not be new but find a new way to present it with a title that surprises and invites the reader.
Is this all too much to ask? I don't think so but after spending hours a day providing quality content for my social clients I find it's more rare than it should be to find such gems.
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