The last several weeks I've been hard at work supporting on of my clients, Bob Cook Homes, while they go through the process that most people see in a scant hour of the Extreme Makeover: Home Edition. One of the big parts of making this home come together quickly was the power of social media. In fact, one of the local newspapers noticed wrote a short article about the topic.
Everyone always wants to know how you measure the effects of social media. Here are the bare numbers of this particular campaign -
From the 17th to February 24 (during the build):
- 82 Twitter posts which garnered 131 RT & 2235 clicks.
- 119 FaceBook updates which produced 329 'likes' and 199 comments.
Plus approx 500 new fans & 3238 visits to the extreme website.
- 5 blog posts to date have had 2193 views and growing
- 5 email blasts that had an average of 57% open rate and 49% click through rate.