Today a new search engine was launched by 2 former employees of Google. The name is Cuil (pronounced "cool"). I gave the search engine a quick try this morning with some of the search terms I watch for myself and clients. The results, not so cool.
Searches for "search engine optimization," "internet marketing," and "rubber stamps" yielded the following message:
When I tried the industry term seo I finally got results which included, in the "Explore by Category" tab - Korean Pop Singers??? Whoa! One search term I tried brought up relevant results with a totally unrelated reference to cNet software.
"We didn’t find any results for “insert-term-here”
Some reasons might be...a typo. Please check your spelling.
your search includes a term that is very rare. Try to find a more common substitute.
too many search terms. Please try fewer terms.
Finally, try to think of different words to describe your search."
The result pages are laid out completely different than "normal" search engine with a three column format. The listings often include an image although I'm not sure how they are making a determination on image selection because often the images didn't seem to be related to the company or product represented - like it was just some random image from the site.
They people behind the search engine also stated that they had more pages indexed than Google . . . well apparently not if they are serving "not found" pages to typical terms.
My analysis - maybe it was launched too soon but right now Cuil is not so cool!!